What Goes Inside
Our Ingredient Philosophy
Every active we choose has peer-reviewed clinical evidence and a defined mechanism of action. No fillers. No greenwashing.
The Minimum Effective Dose
Pakistan faces some of the most challenging environmental conditions for skin health. We formulate specifically for these realities, not for a Western market.
We use the minimum effective dose of each active — enough to deliver measurable results without overwhelming a compromised skin barrier.
The Triple-Ceramide System
Three ceramide types that work together to rebuild the complete lipid matrix your skin naturally has — and Pakistan's water strips away.
2.5%
Ceramide NP
Ceramide 3 — L99 Pharmaceutical Grade
Primary Barrier LipidThe most abundant ceramide in human skin, making up ~25% of the total ceramide pool. Ceramide NP is the cornerstone of any true barrier repair formula — it rebuilds the lipid bilayer from the ground up. At L99 pharmaceutical grade, our concentration is clinically meaningful, not cosmetic.
7 days · visible barrier restoration
0.8%
Ceramide EOP
Ceramide 1 — Long-Chain Linoleate
TEWL PreventionThe "glue" of the skin barrier. Ceramide EOP's unique long-chain fatty acid anchors the lamellar body layers together, directly preventing trans-epidermal water loss — the invisible dehydration that Pakistan's 45°C summers and 500ppm water accelerate faster than anywhere in the world.
38% · TEWL reduction in 28 days
0.5%
Ceramide AP
Ceramide 6 II — Alpha-Hydroxy Fatty Acid
Desquamation ControlRegulates the enzymes that control natural skin shedding. Hard water's alkaline pH disrupts these enzymes, causing uneven desquamation — visible as rough texture, flakiness, and dullness. Ceramide AP restores normal cell turnover, revealing smoother, more radiant skin beneath.
22% · skin roughness improvement
Every Ingredient, Explained
Hover any card to learn its mechanism of action and the science behind why we chose it.
CICA 2%
Centella Asiatica Extract
Wound Repair · Collagen Synthesis · Calming
Three proven triterpenoids — asiaticoside, madecassoside, and asiatic acid — stimulate collagen synthesis and calm sensitised skin. Repairs the micro-damage caused by hard-water mineral abrasion with every wash.
Found in: Barrier Support Serum
Ceramide NP 2.5%
Ceramide 3 (L99 grade)
Lipid Matrix Repair
The most abundant ceramide in the skin's lipid matrix. Rebuilds the bilayer that hard water strips away with every wash — restoring physical barrier integrity visibly within 7 days at L99 pharmaceutical grade.
Found in: Barrier Cream · Barrier Serum
Ceramide EOP 0.8%
Ceramide 1 — Long-Chain Linoleate
TEWL Prevention · Lamellar Anchoring
The long-chain ceramide that locks the lamellar body layers together, preventing invisible water evaporation. Critical for skin exposed to Pakistan's dry heat (40–48°C) where TEWL is dramatically accelerated.
Found in: Barrier Cream
Ceramide AP 0.5%
Ceramide 6 II
Desquamation Regulation
Restores the enzymes that control natural skin shedding, which hard water's alkaline pH deactivates. Result: smoother texture, reduced flakiness, and more even skin tone — without any exfoliating acids.
Found in: Barrier Cream
Niacinamide 5%
Nicotinamide (Vitamin B3)
Anti-Inflammatory · Brightening · Pore Refinement
Reduces inflammation, minimises pores, inhibits melanosome transfer, and regulates sebum — addressing the post-inflammatory hyperpigmentation prevalent in Fitzpatrick IV–VI skin types across Pakistan.
Found in: Barrier Support Serum
Panthenol 3%
DL-Panthenol (Pro-Vitamin B5)
Humectant · Wound Healing
Penetrates into the dermis and converts to pantothenic acid, stimulating cell proliferation and accelerating repair of hard-water-damaged barrier. A foundational ingredient in all AMAZIA formulas.
Found in: All AMAZIA formulas
Hyaluronic Acid Complex
Sodium Hyaluronate (3 MW)
72-Hour Deep Hydration
Three molecular weights deliver surface, mid-layer, and deep dermal hydration simultaneously. Holds 1,000× its weight in water for visible plumping within 30 minutes — sustained over 72 hours.
Found in: Barrier Serum · Barrier Cream
Beta-Glucan 1%
Beta-1,3/1,6-Glucan
Immunomodulation · Deep Soothing
Activates Langerhans cells to accelerate wound healing and down-regulate hard-water-triggered inflammation. Penetrates deeper than most moisturising actives for sustained relief beyond the next wash.
Found in: Barrier Serum
Squalane 3%
Squalane (plant-derived)
Emollient Occlusion · Lipid Lock
Structurally identical to skin's own squalene. Fills the microscopic gaps in the barrier left by ceramide loss, creating a breathable occlusive film that locks in every other active — without clogging pores.
Found in: Barrier Cream
CICA 2%
Centella Asiatica Extract
Wound Repair · Collagen Synthesis
Contains asiaticoside, madecassoside, and asiatic acid — three triterpenoids proven to stimulate collagen synthesis and calm sensitised, reactive skin. Repairs micro-damage caused by hard-water mineral abrasion.
Found in: Barrier Support Serum
Allantoin 0.3%
Allantoin
Keratolytic · Calming
Gently loosens dead skin buildup from mineral deposits, accelerates cell renewal, and provides demonstrable anti-irritation. A clinical finishing ingredient that smooths without sensitising.
Found in: Barrier Support Serum
Amino Acid Surfactant
Sodium Lauroyl Glutamate (pH 5.5)
Gentle Cleansing · Acid Mantle Protection
Amino acid-derived surfactant formulated at exactly pH 5.5 — matching skin's natural acid mantle. The only cleanser designed specifically for Pakistani water chemistry: effective yet completely barrier-safe.
Found in: Amino Acid Cleanser
How We Choose Ingredients
Clinically Validated
Every active is backed by peer-reviewed studies at our exact stated concentration — not at a higher dose to borrow efficacy data.
No Animal-Derived
100% vegan formulation — no animal-derived ingredients. Our ceramides are synthetic-identical, not lanolin-derived.
Halal Certified
HC-26 Halal certified by an accredited Pakistani body. Every ingredient source has been reviewed and approved.
GMP Manufactured
Made in a GMP-certified facility with COA (Certificate of Analysis) available for every production batch on request.